Skip to content
Saturday, September 26, 202668 days to the Dice Letter centennialNo physics degree or shared belief required.
GOD PLAYS DICE™The magazine of big questions

EXTRAORDINARY CLAIMS EXPLAINER

How to Check a Viral Science Claim in Five Minutes

You don't need a lab to test a shocking headline: a few quick habits borrowed from professional fact-checkers can show whether a claim deserves your trust.

Grayscale overhead view of a rugged, oval-shaped mesa on Mars with eroded slopes and no facial features. A small inset at lower right shows the blurry 1976 Viking image of the same hill, where shadows resemble eyes, a nose and a mouth.
Telescope image · The 'Face on Mars' mesa as seen by NASA's Mars Reconnaissance Orbiter in 2007, with the 1976 Viking 1 view that started the story inset at lower right.NASA/JPL/University of Arizona (HiRISE); inset: NASA Viking 1 Orbiter; via Wikimedia Commons · Public domainImage source ↗

THE SHORT ANSWER

In five minutes you usually can't prove a claim true or false, but you can judge whether it deserves trust. Leave the post to see what others say about its source, find the original study, check whether others have repeated the result, and reverse-search any image. Then separate what was observed from what was only inferred.

  • Read laterally: leave the page and see what independent sources say about who is behind it.
  • Find the primary source and ask whether anyone else has repeated the result.
  • A reverse image search can reveal old or unrelated photos reused in viral posts.
  • Sort every claim into four boxes: observed, inferred, supported or not, and unresolved.

How do you check a viral science claim? Start by leaving it. Professional fact-checkers don’t stare harder at a suspicious page. They open new tabs and look up who is behind it. In five minutes you usually can’t prove a claim true or false. But you can often learn whether it deserves your trust, your worry or your share button.

Think of it like buying a used car. You don’t just trust the seller’s ad. You look up the car’s history, ask a mechanic and read what other owners say. Here is a friendly checklist for science claims, plus four simple boxes for sorting what you find.

Who is behind the claim, and what do others say about them?

Researchers at the Stanford History Education Group, now called the Digital Inquiry Group, watched 45 experienced internet users judge real websites. They included 10 professional fact-checkers, 10 historians with PhDs and 25 Stanford undergraduates. The historians and students tended to read “vertically.” They stayed on a site and were often fooled by official-looking logos and web addresses. The fact-checkers read “laterally.” They glanced at a site, then left it to see what other sources said about it. The study found that the fact-checkers reached better-supported conclusions in a fraction of the time.

The good news is that lateral reading can be taught. In a later field study in one city school district, high school students who had six class lessons in it improved significantly at judging online content, compared with similar students who didn’t. The group’s Civic Online Reasoning lessons are free.

Try it now. Search the name of the website, group or “expert,” perhaps adding words like “funding” or “criticism.” Who pays for it? Does it sell something tied to the claim?

Is there an original source, and has anyone checked it?

A primary source is the original: the study, the data or the official statement. A news story or video about a study is secondary. Try to find the original. Was it published in a peer-reviewed journal, meaning independent experts reviewed it first? Or is it a preprint, shared publicly before review? Preprints can be valuable, but they are first drafts.

Then ask whether anyone else has repeated the result. In 2011 the OPERA experiment reported that neutrinos, tiny ghostly particles, sent from CERN near Geneva to a lab in Italy about 730 kilometers away, seemed to arrive about 60 billionths of a second early. That would mean they moved faster than light. The team did the responsible thing: it asked for scrutiny and independent measurements. By June 2012, four experiments, including OPERA itself, had measured travel times consistent with the speed of light. The original result was traced to a faulty part in the experiment’s fiber-optic timing system. (For more, see Can Anything Travel Faster Than Light?)

Also look for independent experts, meaning scientists who were not part of the study and have nothing to sell. If they are cautious and the headline is certain, trust the caution.

Is that picture what it claims to be?

Many viral posts pair a claim with a real photo from somewhere else: an old storm, another country, a movie set, or an artist’s illustration passed off as a photograph. A reverse image search helps. You upload a picture, or paste its link, and the tool finds where else it appears online. Google’s image search and TinEye are free. Look for the earliest copy and its original caption. If an image seems to have no traceable origin at all, treat it with extra care.

What was seen, and what was guessed?

This is the heart of the check. Sort what you have found into four boxes. Here they are, filled in with a famous example: the “Face on Mars.”

  1. What was observed? On July 25, 1976, NASA’s Viking 1 orbiter photographed a hill in the Cydonia region of Mars. In that fuzzy image, the angle of the sunlight and the shadows made it look like a human face. According to ESA, a NASA press release said it resembled a human head, though NASA scientists had already read it as a trick of light and shadow.
  2. What was inferred? Some people concluded it was an artificial monument, perhaps built by aliens. That is an interpretation, not an observation.
  3. Does the evidence support it? No. Much sharper images from NASA’s Mars Global Surveyor in 1998 and 2001, and from ESA’s Mars Express in 2006, show an eroded natural hill. NASA describes it as one of thousands of buttes, mesas, ridges and knobs in that region.
  4. What is unresolved? Very little about the “face” itself. The bigger question it stirred, whether Mars ever had life, remains open. NASA’s Perseverance rover is searching for signs of ancient microbial life. In 2025 its team reported a rock sample with “potential biosignatures,” clues that need more study before anyone can say whether life was there. A face-shaped hill doesn’t answer that question either way.

You can use the same four boxes on any claim, from a new diet study to a strange light in the sky.

What can’t a five-minute check tell you?

A quick check is a filter, not a verdict. It can’t redo an experiment or reanalyze data. Some claims are brand new, and nobody has had time to test them. Sometimes honest experts disagree, and the true answer is “we don’t know yet.” A claim can also fail a quick check and still turn out to be right later. And a claim can come from a trustworthy source and still be wrong. OPERA was a serious team using serious equipment.

What would change your mind?

Before you decide, ask one more question: what evidence would make me change my view? Good reasons to shift include independent teams getting the same result, a primary source that supports the headline, and experts with no stake in the outcome agreeing. On the other side, a failed repetition, a missing original source or an image found in an older, unrelated context should lower your trust. For a deeper look, see What Would Count as Evidence?

We try to hold this site to the same standard. For example, the HD-Blast idea in Ricardo Maldonado’s book is his proposal that our hot early universe may be the local aftermath of a brief higher-dimensional blast. It has not been confirmed, so we label it as the author’s hypothesis. You are welcome to run the four boxes on it at our hypotheses page. You can also read our editorial standards.

Curiosity is a good instinct. So is a pause before sharing. Next time a claim makes you gasp, take five minutes, open a few tabs, and ask what was really seen. Then keep asking.

WHERE THE EVIDENCE STANDS

How sure are we?

  • Supported, still debatedReading laterally helps people judge unfamiliar websites better.Small 2019 expert study; a 2022 school field study found lateral-reading lessons improved students' judgments.
  • Not supportedThe 'Face on Mars' is an artificial structure.Sharper NASA (1998, 2001) and ESA (2006) images show an eroded natural hill.
  • Not supportedOPERA's neutrinos traveled faster than light.Four experiments measured light-speed-consistent times; the anomaly was traced to a faulty timing-system element.
  • EstablishedSurprising results need independent confirmation before we trust them.A core scientific norm; the OPERA team itself asked for independent measurements.
What the labels mean

WORDS WORTH KNOWING

Lateral reading
Leaving an unfamiliar website to check what other sources say about it before trusting its content.
Primary source
The original study, data set or official statement, rather than a news story or post about it.
Replication
Repeating a study or measurement, ideally by an independent team, to see whether the result holds.
Reverse image search
A search that uses a picture instead of words to find where else that image appears online.

Sources & further reading

  1. Lateral Reading and the Nature of Expertise: Reading Less and Learning More When Evaluating Digital Information (Wineburg & McGrew, 2019) ↗Teachers College Record (via ERIC, U.S. Department of Education) · 45 experienced internet users: 10 fact-checkers, 10 PhD historians, 25 Stanford undergraduates; fact-checkers read laterally and reached better conclusions faster.
  2. Lateral Reading on the Open Internet: A District-Wide Field Study in High School Government Classes (Wineburg et al., 2022) ↗Journal of Educational Psychology (via ERIC) · Urban district; six 50-minute lessons; 271 treatment vs 228 comparison students; significant gains in judging credibility.
  3. Digital Inquiry Group ↗Digital Inquiry Group · Builds on two decades as the Stanford History Education Group; offers the free Civic Online Reasoning curriculum.
  4. OPERA reports time-of-flight anomaly ↗CERN Courier · October 2011: neutrinos arrived early by 60.7 ns (plus or minus stated errors) over the 730 km CERN–Gran Sasso path.
  5. OPERA experiment reports anomaly in flight time of neutrinos from CERN to Gran Sasso (with 2011–2012 updates) ↗CERN · 730 km baseline; call for scrutiny and independent measurements; 8 June 2012 update: four experiments consistent with light speed, faulty fibre-optic timing element.
  6. Cydonia – the face on Mars ↗European Space Agency · 25 July 1976 Viking 1 image, 31 July 1976 NASA press release, optical-illusion explanation, 1998/2001 MGS and 2006 Mars Express views.
  7. Highest-Resolution View of "Face on Mars" ↗NASA Science (Photojournal) · April 2001 Mars Global Surveyor image; one of thousands of buttes, mesas, ridges and knobs.
  8. Mars 2020: Perseverance Rover ↗NASA Science · Searching for signs of ancient microbial life; 2025 'Sapphire Canyon' sample with potential biosignatures needing further study.

#Scientific Method

KEEP ASKING

How can I tell whether a study was peer reviewed or is only a preprint?